About Us

Welcome to Legend Coffee Roasters

At Legend Coffee Roasters, we believe that every cup of coffee tells a story. For us, it all began during the challenging days of the COVID pandemic, when a simple cup of latte changed everything.

It was at a traditional Chinese medicine practitioner’s home that we first discovered the extraordinary potential of coffee. The latte we tasted carried a natural, chocolate-like sweetness—without any added sugar. That moment sparked a question that would define our journey: Can coffee, in its purest form, bring joy and health to everyone?

Our Mission

Our mission is built on three principles: health, quality, and sharing.

• Health: We believe coffee should be free from harmful elements. That’s why we meticulously hand-sort every green coffee bean, removing defects to ensure only the best beans make it into our roasts. Our coffee is crafted with your well-being in mind, so you can enjoy it without worry.

 • Quality: From bean selection to roasting, we take no shortcuts. Each step is carefully designed to preserve coffee’s natural flavors, unlocking profiles like chocolate, strawberry, or red wine—without any artificial flavoring. We honor the coffee’s origin and aim to deliver a cup that balances aroma, sweetness, and acidity perfectly.

 • Sharing: Coffee is more than a beverage; it’s a bridge that connects people. We are passionate about sharing our knowledge—whether it’s roasting techniques, brewing tips, or the joy of discovering coffee’s diverse flavors.

Our Journey

Since our inception, we’ve stayed true to our values and embraced the challenges of specialty coffee. Hand-sorting beans is a labor-intensive process, but we believe it’s worth every moment. This dedication helped us achieve 4th place in the 2014 New Zealand Cupping Test competition, and we look forward to bringing even more surprises in the future.

Our Philosophy

Our tagline, “My Legend, My Creation,” reflects the journey we’ve undertaken. It’s a journey of craftsmanship, passion, and resilience. We believe that coffee, when made with care and intention, has the power to inspire and uplift.

We also believe in dreams. Everyone has a legendary dream, and at Legend Coffee Roasters, we are here to celebrate yours.

Join Our Story

Legend Coffee Roasters is more than a brand; it’s a community of coffee lovers who value health, quality, and connection. Every cup we create carries our love for coffee and our commitment to excellence. 

We invite you to be part of this journey. Discover the joy of coffee, share your own story, and let’s create something legendary—together.